Rimac Automobili and the Future of Automotive Industry
For so many years, the automotive industry was dominated by familiar names. Sure, there were a lot of mergers and changes happening, but the main players in the industry were basically the same people. We had brands like Ferrari and Lamborghini along with BMW, Mercedes, Ford, and others releasing models after models for their customers.The rise of Tesla was a surprise; a welcome one nonetheless. Today, there are many new companies entering the automotive industry. RimacAutomobili, or simply Rimac, is the latest company trying to shape the future of the industry.
Rimac Concept One
Similar to Tesla, Rimac is a technology company first and an automotive company second. In an interview, Rimac’s founder and CEO Matte Rimac said that the main objective of Rimac is to bring new technologies to cars for the people. Rimac may still be in the process of making its own electric supercar, …
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