July 4, 2017 | Barnes Lois For so many years, the automotive industry was dominated by familiar names. Sure, there were a lot of mergers and changes happening, but the main players in the industry were basically the same people. We had brands like Ferrari and Lamborghini along with BMW, Mercedes, Ford, and others releasing models after models for their customers.The rise of Tesla was a surprise; a welcome one nonetheless. Today, there are many new companies entering the automotive industry. RimacAutomobili, or simply Rimac, is the latest company trying to shape the future of the industry. Royalty Free Photo Rimac Concept One Similar to Tesla, Rimac is a technology company first and an automotive company second. In an interview, Rimac’s founder and CEO Matte Rimac said that the main objective of Rimac is to bring new technologies to cars for the people. Rimac may still be in the process of making its own electric supercar, but the technologies the company has developed are already used by other car manufacturers. The Rimac Concept One, the aforementioned electric supercar, is an interesting one too. The car is developed as a way to push the boundaries further. Rimac Concept One is an electric supercar that offers long enough range in normal mode and superb performance in Sports mode. This is something that wasn’t possible a couple of years ago. Rimac recently gained a lot of exposure after The Grand Tour host Richard Hammond crashed in the Concept One. The crash was pretty bad, but Hammond survived with some injuries. The accident actually showcased the Concept One’s structural integrity, clever use of materials, and safety technologies. Had the car not been as good as it is, Hammond may not have been so lucky. Mass Production Made Easy As mentioned before, Rimac is only one of the many companies that are penetrating the automotive industry. Aside from the technological advancements and access to the industry itself, many companies were able to start operations in the industry thanks to the lower entry barrier we now have. Tools for mass production are easier to find and more accessible to smaller companies. The same can be said for tools designed for handcrafting automotive masterpieces of the future. We have companies like Timesavers making modern metalworking tools. You only need to see the company’s catalog at timesaversinc.com to see what’s really possible. Technology First Another interesting point to note about Rimac and other similar companies is the technology-first approach they take. Tesla uses the same approach. Being a technology company means looking at cars and the industry from a different perspective. The result is fresh new products and a unique approach that has made this industry so exciting in the first place. These new companies are helping shape the future of automotive industry nonetheless. While more established names like BMW and Mercedes are working on refining their products, newer players are making leaps, introducing new products and features, and creating the cars of the future. The Rimac Concept One is just the beginning; expect to see more revolutionary cars from newer companies in the near future.