Used Dodge - Make Sure You Buy the Best Used Vehicle You Can

Image Source

A well maintained pre-owned vehicle can be as good as a new one without paying for the major depreciation that occurs seconds after leaving the lot. There are many more good reasons to purchase a used car as opposed to a new one, such as, paying less for insurance on a used auto. Industry experts consider used cars today to be more reliable than ever before. Many dealers now offer certified used cars which come with a warranty and 24 hour roadside assistance. These popular certification programs mean that a used car has been brought as close as possible to the new state. Many knowledgeable consumers will not buy a used car unless it is certified. Purchasing a certified Used Dodge ensures that you have bought the best possible used vehicle.

Buying a used automobile is a great way to get a fully equipped vehicle that you might not be able to afford brand new. Also consumer surveys indicate that reliability has increased substantially over time. Rust and exhaust issues were a common problem 20 to 30 years ago but are rarely reported today. The Federal Trade Commission has a Used Car Rule that requires a Buyer’s Guide to be posted in every used automobile on a dealer’s lot.

This Buyer’s Guide offers more protection for the consumer. Be sure you have the original guide or a copy because it becomes part of the sales contract. The guide overrides any different provisions in the rest of the sales contract. For example, if the contract stipulates the auto is sold “as is” and the guide says the vehicle comes with a warranty, the dealer must give you the warranty. Armed with this knowledge, you can make a well informed Used Dodge purchase.

The Dodge Avenger is a roomy midsized family sedan with high fuel efficiency and excellent styling reminiscent of the Charger muscle cars. The Avenger consistently earns five stars in both front and side crash tests from government safety ratings. The standard equipment includes front and side air bags so you will feel more comfortable for your family’s safety. A Used Dodge Avenger may be just the right vehicle for you.… READ MORE


Benefits of Service Advisors Training

Image Source

Your service advisors should be strong salespeople. They should be an expert in consumer relations. They should know how to handle a difficult or irate customer. Does your business offer an on-going training program to train in these areas as well as other areas? If your advisors do not receive training then it is very likely that your revenue is not what it could be or what it should be.

It is important for each of your service advisors to fully understand their job. If they are not trained, they may not even know or understand their key role within the business. They need to be trained in a variety of areas including communication skills. They should also receive training in the seven key tools of merchandising (such as the daily time management strategies).

Are you receiving a lot of customers through word of mouth? This can be one of your best and cheapest forms of advertising. We all know that people talk. You want them to talk about your business in a positive manner. If they do not then your business is being hurt. If you do not offer your customer the service they deserve then, most likely, they will not return.

For example, let’s say that a customer comes into your business. The service advisor walks directly to the customer, extends his or her hand to offer a handshake. All the while the advisor is wearing a big smile. Next, the advisor is having direct, continual eye contact. The advisor has definitely given the customer a great welcome. That evening the customer will probably tell her/his wife or husband about this positive experience. Most likely these two people will tell others. This will end up having a positive effect on your business and bring in new customers.

Another example: the same customer walks into another business. When the advisor sees the customer he just stands there waiting for the customer to approach. He then walks behind the counter which separates the customer and the advisor. There is not a handshake. No smile is offered. No eye contact is given. That evening the customer is most likely to share this experience with their wife or husband. Again, they will most like tell their experience to others. Now you can see the negative customer service experience and how it is losing money for your business. This is when it is time to invest in service advisor training.

Let’s review these two examples. The first advisor has received training while the other trainer has not. The first advisor realizes the importance of training and is open to learning new techniques as well as more knowledge about working with a customer. These improved techniques will eventually turn into money for your business.

The positive advisor realizes that sales are involved in his or her position with the company, a fact learned from proper service advisor training. This person realizes that he can build strong relationships with the customers by just … READ MORE